This is a partnered post.
By now, you’ve probably already seen the John Lewis Christmas 2015 advert at least once. The little girl so desperate to make contact with the old man on the moon. Is he her grandfather? A neighbour? A teacher? It’s never explicitly stated. Nonetheless, the little girl wants to make his Christmas memorable, and to let him know that he’s loved. According to The Guardian, it cost them Â£7 million to create this year’s campaign, with the slogan â€œShow Someone They’re Loved This Christmasâ€.
The festive season is one which can be filled with joy for some â€“ just like the little girl and her family. On the other hand, it can be the loneliest and most unforgiving season for others, particularly the elderly. Whether widowed, without family due to relocation, or simply isolated from society, it’s all too easy to forget about them as the dark nights draw in.
The Independent published a study by Dr Patrick Lonergan, a consumer culture lecturer at Nottingham Trent University, which he called â€œThe Commodification of Lonelinessâ€, which you can read here. In the study, he considers whether John Lewis is doing nothing more than scare mongering, and making us hope we don’t become that lonely old man, hundreds of miles from his family.
So many elderly people suffer from both mental health conditions such as depression and anxiety, and also from physical problems such as arthritis and mobility issues, but have no idea how to seek help for themselves. Their generation is a proud one, with people who do not like to be seen to ask for assistance, and they find it almost too easy to quietly hide away from society.
With potentially tricky cases, elderly people are a specialist area of the social care industry. Winter also sees a high rise in demand for assistance from social workers. Unfortunately, winter is also the season of colds and flu, and short staffed social care departments require a few extra pairs of hands. An increasingly popular solution to this is to look for a company which provides workers for locum social work jobs. In an industry with Â£10billion to spend on elderly care payments to the 16% of our population who are aged over 65, it’s crucial to find the right staff for the job.
With the right locum social worker, the elderly can be as independent or as assisted as they’d like, allowing them to make the most of their golden years without crises or problems. Take lesson from the little girl in John Lewis’ advert and keep an eye on the elderly this winter.