This is a partnered post with JOHNSON’S® Baby through The Motherhood. Opinions are mine.
JOHNSON’S® is a name trusted by generations of moms and babies. I know I used their products on my own when they were so little, and only the gentlest, safest products would do. There’s nothing that compares to the scent of JOHNSON’S® Baby Shampoo and Body Wash on your just-bathed precious newborn.
As with most things through time, however, we now know more about certain ingredients that may be in the products we use. After JOHNSON’S® heard that some moms were concerned about the ingredients in their products, they made the decision to change their product formulas. They’ve made the steps to remove formaldehyde-releasing preservatives and reduce traces of 1,4 dioxane from all of their baby products, everywhere around the world. JOHNSON’S® have additionally removed parabens from most of their improved baby products, ahead of a 2015 commitment. Because JOHNSON’S® Baby always listens to moms, and although their products have always been safe, they took a stand to give moms peace of mind. That is their #PromiseToBaby. For more information about JOHNSON’S® policies and timeline, visit safetyandcarecommitment.com.
The JOHNSON’S® Baby Family is excited to introduce you to their seven newly reformulated products:
- JOHNSON’S® Baby HEAD-TO-TOE® Wash
- JOHNSON’S® Baby Lotion
- JOHNSON’S® Baby Shampoo
- JOHNSON’S® Baby Shampoo & Conditioner for Thick and Curly Hair
- JOHNSON’S® Baby Shampoo & Conditioner for Thin and Straight Hair
- JOHNSON’S® Baby Shampoo with Calming Lavender
- JOHNSON’S® Baby Soothing Vapor Baby Bath
After all my years of using JOHNSON’S® products, however, I had no idea that they made shampoo and conditioner for different hair types. I missed out on that one.
Your Promise is Our Promise
As the new products hit shelves, JOHNSON’S® is launching a heartfelt campaign called â€œYour Promise is Our Promiseâ€ as a way to express their ongoing commitment to moms. Just as moms make promises to their children, JOHNSON’S® Baby also makes promises so moms don’t have to worry about the products they use on their little ones.
To share this commitment, JOHNSON’S® has created an inspiring story through this â€œOur Promiseâ€ video, which can also be viewed on YouTube. Inspired by a Japanese legend that folding 1,000 origami cranes will result in a wish granted and a promise fulfilled, which is thought to be a big labor of love, this is an open letter to moms showing our scientists and their families coming together to build an origami stork mobile, symbolizing the delivery of our promise to always listen to moms.